Pay-per-click campaigns can drive revenue for the bookie business. The sportsbook will be placed on the top result in relevant searches. Thus, you need to know different PPC strategies to grow the bookie business.
During the pandemic, many bookies had to cut costs to remain profitable. Some bookies look for cheaper sports betting bookie software to reduce their overhead. Also, other bookies cut their marketing budgets.
However, one thing you should consider investing in is PPC marketing. One thing about it is that your PPC spending will depend on the amount you specify. Thus, you will not go over the budget.
PPC Strategies for Bookies
As customers look for sportsbooks online, being seen in the top results will direct more traffic to your sports betting website. Also, PPC campaigns provide additional content and links to be featured instead of organic search results.
Thus, potential players can easily visit the online sportsbook, find the information they need, and sign up for an account. When learning how to become a bookie, you should also consider setting aside money for a PPC campaign. Based on expert analysis, bookies earn an average ROI of $2 for every $1 spent on PPC ads.
With PPC, you can grow your player base. One thing you can do is advertise on multiple platforms. We suggest not depending on Google Ads alone. Although Google Ads can reach millions of people, you can use other platforms to develop brand awareness. Facebook is a social media platform that can help you improve customer loyalty and attract new players. Also, find other ad networks and determine if they align with your marketing goals.
Lastly, it would be best if you designed mobile-first landing pages. People usually use their mobile devices to search for stuff these days. Thus, we recommend having mobile-friendly landing pages for your PPC strategy.
That concludes our how to be a bookie tutorial. Make sure you follow our tips to grow your sportsbook over time.