Grainne Hurst starts Her Role as the BGC CEO
because today marks the beginning of a new era as Grainne Hurst starts Her Role as the BGC CEO. Her appointment was first made in April of 2024 as part of BGC’s senior leadership restructuring.
Last January, Brigid Simmonds made an announcement that he would be stepping down as the CEO of BGC. According to pay per head news, until a replacement was found, Michael Dugher would be serving as the temporary CEO. Then, in April of 2024, a new replacement for CEO was found with Grainne Hurst. However, she was not going to take the reins of the BGC until September.
Grainne Hurst starts Her Role as the BGC CEO – Diversity and Stability
Hurst is joining as the BGC CEO as the UK government and the Gambling Commission is starting new gambling protection safeguards. These include the implementation of new online verification measures and protections aimed at safeguarding UK consumers.
In her capacity as CEO, Hurst is emphasizing the BGC’s dedication to fulfilling the objectives in the White Paper. Thus, doing so would usher UK gambling into a phase characterized by “stability and growth, with an enhanced emphasis on promoting diversity.”
According to the BGC, Grainne Hurst will bring an unparallel wealth of experience to the BGC. This is because she has extensive experience in her capacity as CEO.
Hurst expressed her enthusiasm, stating, ” I’m absolutely delighted to get started as CEO of the Betting and Gaming Council.” She believes the BGC is the industry champion for many iconic brands, both in the UK and around the world.
She also said, ““This is a crucial time for the BGC’s diverse and growing membership.” This is because they support 110,000 jobs and caters to millions of customers who enjoy betting in the UK.
“There is a significant amount of work ahead, particularly in executing and realizing the exceptional proposals presented in last year’s White Paper, many of which were advocated by our members.
“I extend my heartfelt gratitude to Michael Dugher for his remarkable contributions that have brought the BGC to its current standing. I eagerly anticipate collaborating with Michael in his new capacity as BGC Chair.”
Dugher remarked, “On behalf of the entire BGC membership, I would like to extend a warm welcome to Grainne as she officially assumes the role of CEO. “She brings a wealth of experience and expertise in the regulated sector, along with a bold vision and strategy to rejuvenate and realign the organization moving forward.”
Who is Grainne Hurst
Hurst has had several senior positions within both the land-based and online gambling industry. Most prominently, she has dedicated nearly ten years to her tenure at Entain. Entain is a sports betting software and gambling operator that cater to a global audience. They are the parent company of several well-known brands like BetMGM, Ladbrokes and more.
Her last positions with Entain, was as the Group Corporate Affairs Director.
During her tenure with Entain, Hurst had a pivotal role in managing the company’s engagements with governmental bodies. That is in addition to her work with the public sector on behalf of the company. Furthermore, she instrumental in the rebranding of GVC to Entain. Additionally, she is the founder, “Changing for the Bettor”, and served as a board member of the Entain Foundation.
Furthermore, Hurst has acted as a special advisor to the UK Government and has held various senior positions within both the land-based and online sectors. She also contributed to the establishment of the international division of Global Gaming Women.
She has additionally held the position of special advisor to the UK government. Hurst pursued her studies at King’s College London and Queen Mary University in London.
In addition to her numerous professional accomplishments, she is deeply committed to enhancing the representation of prominent women within the industry. This dedication has led Hurst to establish the international division of Global Gaming Women, which now boasts a significant presence throughout the UK, Europe, Australia, and New Zealand.
Now as as Grainne Hurst starts Her Role as the BGC CEO, will be another prestigious high level job for her resume.
Who is the Betting Gaming Group (BGC)
For those not familiar with the British gambling scene, the BGC is the UK’s main gambling industry lobby group. Furthermore, they represent over 90% of retail betting shops, online sportsbooks and gaming operators, casinos and bingo operators.
With their members, their goal is to raise gambling standards in the UK. In addition, they strive to make a safer gambling culture and build public and institutional trust in the industry.
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