Getting Your Sportsbook Ready for Football with the NFL Preseason
The NFL season starts the first Monday of every September and is the money-making sporting event for bookies. However, bookmakers only get 1 shot at starting the NFL season strong in terms of acquiring new and old bettors. Thus, Getting Your Sportsbook Ready for Football with the NFL Preseason is an essential part of having a profitable NFL season.
What is the NFL Preseason? The NFL preseason is a period where NFL teams play exhibition games before the actual regular season. It begins the first Thursday of August, lasts for 3 weekends and includes the Pro Football Hall of Fames game.
For NFL teams, it is a way to test out their rookie players and the team as whole. For bettors, it is a way to finally bet on football after a long hiatus. However, for sportsbooks and bookies, the NFL Preseason is more than that.
Getting Your Sportsbook Ready for Football with the NFL Preseason – Is It Worth It?
While the stakes for the NFL Preseason betting are not high, it is still worth preparing for it. This applies to both veteran sportsbooks owners and new bookies.
For those that are just becoming a football bookie, the Preseason is a way to test their pay per head service. Furthermore, it is also a way to see whether being a bookie is the right career choice for them. This is because the risks are lower since bettors tend to bet small during the preseason. Thus, the risk of taking a huge loss is much lower.
On the other hand, for established bookies, the NFL Preseason as many purposes. It is similar to a soft launch as it allows them to test their bookie software and NFL promotions. If the bookie uses the best pay per head provider from our list, then no problem. However, if they use an unknown PPH, then this Is a good time to test whether their infrastructure can handle the betting load.
As to promotions, a good NFL Preseason Promotions can set the pace for the rest of the football season. This is because a successful NFL Preseason bonus will not just hype players into betting on Preseason games. It will also overflow into the regular season, ensuring player loyalty from them.
Thus, you will often find preseason promos that offer more than just a big bonus. You will find them to include an extra free parlay on the first NFL week or on the Super Bowl. That way, it keeps player in their sportsbook longer since they already have a pending wager there.
How to Get Your Sportsbook Ready for Football with the NFL Preseason
Which of Your Customers Bet on Football – To prepare your sportsbook for NFL preseason the initial step step is to assess which players are football bettors. For existing bookies, running a player report will help identify which players bet on football or not.
Afterwards, it is a matter of finding which players are currently active or not and creating a promotion for each group.
Essentially, you should analyze your players’ betting patterns and categorize them into different marketing groups. For instance, there may be a group that exclusively wagers on college football, requiring a tailored promotion.
For bookies that are starting out during the football preseason, you can assume that most are football bettors.
Testing Out Football Promotions – Subsequently, focus on strategies to attract new players who are interested in football betting. Marketing a bookie business is not just guess work. It is a science that require data along with some trial and error. Thus, the NFL Preseason is the ideal time to test out whether a promotion will be a success or not.
Some effective NFL preseason promotions include hosting contests and sweepstakes. Just make sure that you can afford whatever prize you are giving out!
Give Players What They Want – Cater to the preferences of your players by offering a variety of football betting options. To do that, bookies should always stay up-to-date on the latest sports betting trends. At the moment, live betting and player prop bets are popular amongst bettors. Therefore, if you do not offer these options in your sportsbook, now is the time to get them.
Servers, Bandwidth and Up-Time – The fastest way to lose a customer is if you site goes down right before a game starts. This happens when you servers do not have enough processing power or bandwidth. Therefore, make sure that your servers are up-to-date, use cloud-hosting and run some tests.
Open a Football Sportsbook with PricePerPlayer.com for $5 or Less Per Player
