Metric Gaming announced the plan to launch a B2C sportsbook through its subsidiary Bhet. The software sportsbook will build on the company’s partnership with Lacerta Sports. Also, the latter will power the sportsbook’s risk management, player profiling, and pricing.
According to casino news reports, the B2C sportsbook will have player-friendly pricing. Also, it will provide an engaging and innovative platform than its competitors. Metric’s latest debt financing will fund the new venture. Additionally, the company said that it got a strong indication of interest from an anonymous strategic investor. The latter wants to increase the financing round to $30 million to close the round.
New B2C Sportsbook
Metric focuses on the European market. Thus, the company will launch the new product within the European territory. Metric is excited about its short-term plans. As a result, it looked into new strategic investments.
Metric believes that the interested party shares its vision for its expansion. Also, it looks forward to closing the process in the third quarter. Additionally, it wants to increase the overall size of the round. It is waiting for approval from its shareholders.
The best sportsbook pay per head provider said that Metric’s entry into the market culminated in the company’s vision when it launched. Also, it is the best time for the launch because of the sports betting boom worldwide.