Upgrades its Live Betting PPH Software Upgrades its Live Betting PPH Software gets a Live Betting Platform UpgradeToday,, a popular pay per head service provider just announced an upgrade in its live betting platform.  The Live Betting PPH Software Upgrade will include modernization of its current system, as well as an expansion of its live In-Play Betting Options.

According to the release, the Live Betting software upgrade will give their clients 50% more betting option.  Furthermore, Core Data Service (CDS) is the new provider for the real-time sports odds for the live bettingsoftware.

Live Betting began in Asia a decade ago and accounted for only 20% of the total wagers on sports. Today, many gambling experts believe that Live Betting makes up about 80% of all money wagered on sports.  Thus, it is considered an essential sports betting option in order to have a successful sportsbook.

Live Betting is a wagering option available only at top sportsbooks and is exactly what it sounds like. It offers players several different and exciting ways to get action from sides to totals to props.

However, not every bookie is able of handling the constant updating of numbers required for In-Play Betting. This is because it requires modern technology to keep up with the fast pace of the different sporting events covered.

Leading the Way in Bookie PPH Technology

This is the second time that announced an upgrade to their Bookie Pay Per Head service this year.  Last April, the company also added 111 casino games to their Sportsbook Pay Per Head Services.

“This is part of establishing our long-term commitment to our Clients,” said Josh Ingram, director of marketing for

“We are building for the future, building for the level of growth we expect to have and making sure that our clients have the best and most modern gambling platform.”

Bookie Pay Per Head Service

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