Sportsbook Pay Per Head Industry Trends in 2025
2025 is here and gambling experts are predicting a lot of changes in the gambling industry this year. There has been a lot of changes in the tech industry which gambling companies have chosen to adopt or research. Furthermore, global affairs, the economy and gambling laws all have an effect on the Pay Per head industry. In our Sportsbook Pay Per Head Industry Trends report, we go over all major trends to expect in 2025.
Today, technology is evolving at such a rapid pace that is almost impossible to keep with emerging gambling technologies. Thus, as technology evolves, so does gambling from the point-of-view of gambling providers, bookies, and players.
Of course, it is not just about technology. While the Bookie PPH industry relies heavily on technology, we have also noticed certain Pay Per Head Trends that are taking place or continuing from 2024. So, without further ado, let begin!
Pay Per Head Industry Trends We Saw in 2024
Going Out of Business – Last year, was a tough year for several pay per head companies. Especially for the ones that rely on the North American market for their clients. This is because a few Pay Per Head companies went out-of-business or had to change their business model to stay alive. Amongst those include popular Pay Per Head Service, TopPayPerhead.com and PremierPerHead.com.
Pay Per Head Cost Increase – Since the inception of the bookie pay per head model in the 1990s, the price per head has been steadily decreasing over the years. However, 2024, saw a reversal of this trend with PPH operators increasing their prices. Therefore, 2024 was the first time in 30 years that price went up instead of down.
The majority of PPH companies that raised their price was by $2 or more per player like RealBookies.com. Other PPH Companies raised their price by $4 like DollarPerhead.com who went from $1 per player to $5 per player.
The only exception is StandardPerHead that went down in price from $10 per player to $6 per player.
Live Betting – 2024 saw a continuation of Pay Per Head companies spend more money to increase the number of live betting options. This does not just include top-tier pay per head companies but also for lower tier PPH companies.
This is because the popularity of live betting is increasing at a very fast pace. Hence bookies and players are asking for more live betting options. Before a dozen or so live betting options were available per game. in 2024, it was not unusual to see double that amount per game. Gambling analysts expect these Sportsbook Pay Per Head Industry Trends to continue for the next 5 years.
Sportsbook Pay Per Head Industry Trends for 2025
Sportsbook Pay Per Head Price Increases
One of the Sportsbook Pay Per Head Industry trends that is concerning are the price per head. We expect to see more Sportsbook Pay Per Head companies to increase their prices. Last week, PricePerPlayer.com made an announcement that they would increase their prices to $7 per player after the Super Bowl. For bookies, this is a heavy blow as PricePerPlayer.com was known for having the most affordable prices without compromising quality.
They were one of the last PPH leaders to hold out on increasing their prices. Thus, with them increasing their Pay Per head Prices, we expect the remaining companies to increase their prices in 2025.
This is because of several factors which include:
- Inflation
- increase in wages
- Increase cost in hosting and bandwidth
- Increase cost from odds providers
- The need for more betting options
- Pay Per Head Software Technology Research
- Advertising Cost
To soften the blow, several Pay per head companies have begun to promote their lowest prices instead of the base price. In turn, it is leading to a lack of transparency in Pay Per Head prices. Thus, we are seeing less PPH businesses publishing their actual prices on their websites.
In addition, some companies are touting special deals of ranging from $1 to $3 per head for a limited time. However, the issue is that they do not have any visible information on the promotion nor how long it will last. Hence, creating a lack of trust in Pay Per Head companies due to a lack of transparency and information.
Usage of AI and Automation in Bookie Pay Per Head Software
Artificial Intelligence was trending in 2024. Thus, it is not a surprise to see the top Bookie Pay Per Head companies dabble with it. However, using and developing AI technology is very expensive as it is still in its infancy.
Therefore, PPH Companies that are using AI in their Pay Per Head Software are doing so on a limited basis. For example, PricePerPlayer.com is using AI to enhance reports and player risk management software. One such use is in their “bot detection” software and alarm. It uses AI to identify players that use bots and evaluates their risk factors. Thus, sportsbook operators can then decide on what to do about players that use bots.
Another example is using AI technology to improve sports betting odds management. Pay Per Head companies do not actually create all of their sports betting odds. Instead, they buy an odds feed from reliable odds providers.
Afterwards, they have a team of odds managers to adjust the odds as the players place their wagers. What makes this challenging is that each bookie has their own sets of players and are all independent from one another. This means that adjusting the odds in general does not benefit all bookies that use a PPH. While bookies can manually adjust their odds, it is time consuming and not every bookie can do it well.
Thus, a Pay Per Head Sportsbook must assign an odds manager for bookies that have large number of players. To save time and money, top pay per head companies like RealBookies.com, PricePerPlayer.com, and Bwager.com are using AI and automation software. Hence, the AI and Automation Pay Per Head Industry trend will continue into 2025 and beyond.
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