BetMGM and MGM Resorts announced the launch of an initiative that would promote responsible gambling. Also, they want football fans to wager responsibly while enjoying the games.
Beginning with the 2017 football season, MGM Resorts International and BetMGM will begin a breakthrough responsible gaming initiative in cooperation with nine National Football League (NFL) stadiums.
MGM Resorts and BetMGM are making history with this campaign since they are among the first casino operators to use marketing at NFL stadiums to encourage responsible gambling.
According to sportsbook pay per head reports, Acrisure Stadium, home of the Pittsburgh Steelers, and Ford Field, home of the Detroit Lions, are two of the nine venues with GameSense’s responsible gaming messaging.
In addition to spending over a million dollars yearly on responsible gaming and problem gambling efforts, MGM Resorts and BetMGM are investing in stadium promotions. This dedication extends to academic study, public service, preventative measures, promotional efforts, and institutional backing. According to gambling software sources, these reforms aim to make the gaming environment more secure and pleasant for everyone involved.
Responsible Gambling at NFL Stadiums
The GameSense initiative was created by the British Columbia Lottery Corporation in 2017 and licensed to MGM Resorts to encourage open and honest talks about responsible gambling among visitors and customers. Slot machines at casinos have GameSense messages and QR codes that direct players to resources on responsible gambling, and this project has also been incorporated into other facets of MGM Resorts’ operations, such as the televisions in guest rooms.
The senior vice president and chief compliance officer of MGM Resorts, Stephen Martino, stressed the value of teamwork in the dynamic casino sector.
Considering the broad legalization of internet gambling and sports betting, Martino claims the gaming business has experienced substantial changes in recent years.
Martino said the efforts played a significant part in equipping visitors, clients, workers, and businesses with the knowledge and resources essential to provide a positive and secure experience.
This news comes as MGM Resorts International and BetMGM partner with the American Gaming Association to promote September as Responsible Gambling Education Month (RGEM). People beginning a bookie business should also consider implementing some responsible gaming initiatives.
The goal of RGEM 2023 is to encourage and facilitate responsible gaming within regulated and legal markets for both visitors and operators. The collaboration also includes increased training for staff, community outreach, and the promotion of responsible gaming through study. For RGEM 2022, MGM Resorts and BetMGM worked along with the AGA.