When it comes to pay per head bookie services, too many sites take a ‘one size fits all’ approach to their plans. The basic concept of paying a weekly per head fee for each active betting customer still holds true. Yet, the overall flexibility in each plan varies from one PPH service to the next.
There are plans that are priced too low and lacking some essential services you really do need. Other plans are too high and loaded with extras that really do not apply to your particular bookie business model.
Your ideal situation as a private bookmaker is working with a pay per head site that can tailor your pay per head plan to fit your current needs. This plan must also be capable of expanding services as your business needs change. Taking a customized approach to bookie services maximizes the value in the weekly per head fees you pay.
Today’s top-rated pph sites are more than willing to take a customized approach to building out a plan that works for you. It all starts with the basics that take care of the day-to-day administrative end of the business.
You still need to determine what the basics cover. This would be considered your base plan. Products and services on this list should include:
- Betting lines and odds for a wide range of international sports and sporting events.
- A reliable betting platform with advanced mobile capabilities
- Full business support through an in-house customer service team.
- Live in-game sports betting.
- Access to online software solutions for a racebook for horse and dog betting.
- Access to online software solutions for an online casino.
As a private bookie, you need to be wary of any hidden costs and added fees for the basics. You also need to make sure that your base plan provides everything you need to run and manage your own independent sportsbook.
Part of the package also includes back-end software access to a comprehensive list of business reports. It is not about the quantity of reports in the package, it is about the quality of the information you can review. You should always have real time access to key business analytics that can aid in the decision making process.
You also need to ability to make real time edits to betting lines and your overall betting board. Creating a high level of control is essential in the bookmaking business. Capitalizing on an opportunity ahead of time is a far better situation than dealing with issues after the fact.
Once you know that you have the basics covered, you can then move on to any customizations you wish to add. Creating a highly professional online business presence should be a high priority.
Most pay per head sites, such a Real Bookies, will include a generic business website or online betting portal as part of the base plan. Upgrading to a truly customized website that can level the playing field against the big commercial online sportsbooks should be a consideration in light of any added cost.
This should be the case with any product or feature that might command an additional cost. If its fits your particular business model, then the cost vs. value makes sense. You should never have to pay for anything that does not add value to the bottom line.